About Us

Hey there, fellow adventurer!

We’re so glad you found us. We’re Adventure Threads Company, a family-owned business based in Waunakee, Wisconsin—created by a mom of three who believes life is best lived outside, exploring, and saying YES to new adventures.

Our love for National Parks, hiking through Wisconsin’s beautiful trails, and escaping the daily noise is what inspired us to start this journey. Whether we’re road-tripping to Rocky Mountain National Park, catching a sunrise at the Grand Tetons, or simply breathing in the crisp morning air on a quiet Wisconsin trail, we believe every adventure—big or small—is worth celebrating.

Why We Do This

We know that adventure isn’t just about epic mountain summits or long road trips (though we love those, too).It’s also about the quiet moments—the sound of a forest waking up, a cozy morning with a coffee in hand, or a spontaneous weekend trip just because you can.

That’s why we create apparel and gear designed for every kind of adventurer. Whether you’re exploring National Parks, finding joy in your own backyard, or planning your next big escape, we’ve got you covered.

What We Offer

From t-shirts and comfy hoodies to hats, mugs, and National Park travel maps, everything we design is inspired by the adventures we’ve taken and the ones still on our bucket list.

And just like you, we love sharing stories, connecting with fellow explorers, and making sure adventure stays at the heart of everything we do.

Join Us

Adventure isn’t just a hobby—it’s a mindset. It’s about living boldly, appreciating the beauty around us, escaping the noise, and finding joy in the journey. So whether you’re hiking a rugged trail, taking a scenic drive, or just dreaming about your next trip, Adventure Threads Company is here to celebrate your wild, wonderful journey.

Thanks for being here. Now go get outside and say YES to the next adventure!